Media Relations and Placements

This section of my portfolio demonstrates media placements and media relations examples. In my professional opinion, public relations and media relations encompass more than local television stations or newspapers. Media relationships extend beyond mere press releases and follow-ups regarding placements. Establish substantial connections with media outlets before pitching them a story or issuing a press release. During initial conversations with media outlets, identify shared interests and ascertain their values. This will help establish rapport with writers and editors on topics that resonate with them. If a media outlet is pivotal to the success of your campaign, consider utilizing paid advertisements in editions that align with your campaign objectives.
Every industry has national publications, and in some instances, international or regional publications that seek content. I have consistently made a habit of reviewing editorial calendars and incorporating relevant editions into the communications plans for my employers or clients.
Newsletters are a valuable resource that are often underutilized. Religious institutions, universities, local employers, and vendors frequently want content and may be receptive to your contributions.
Do not exclude non-English speakers if your campaign reaches outside the United States or the topic is impactful to non-English speaking communities. This can be a challenge, but utilize the resources at your disposal. During my tenure with Novus International, we would utilize staff in other world areas to translate and pitch stories to outlets that were impactful to their success. While with MBI and Ghirardelli, I partnered with bilingual Spanish speaking staff to translate communications.
Podcasts are a powerful and widely accessible platform, covering virtually every topic imaginable. Use this medium to engage diverse audiences—or launch your own series to share your stories in an authentic, impactful way.